Setting Fundraising Goals

How do you determine how much you want to raise from your event?  It is best to start off with a number in mind and work really hard to get there.  Having a goal in mind is the best route versus just saying “However much we can raise.”  Of course, you are always going to strive for more than your goal, but don’t make the goal too outrageous to where you and your team feel bad for not meeting that goal.

Depending on how large your organization is and how large your marketing campaign is, should determine your goal.  Set a goal that you will have to stretch for, but not one that you can’t meet.


There are so many factors in setting your goal; I can’t give you a 100% proven formula but here are some things to consider when setting a goal:

  • How big is your operating budget deficit (i.e. $100,000 OB but still need $10,000)
  • How big is your network to pull runners from?
  • How big are your social media channels? How many followers do you have?
  • How big is the city you live in? If you need 2,000 runners to meet your goal but if your entire town only has 2,000 people, that might be a stretch!
  • How different is your race location route? Are you having it in a location that has been done before many times or is it a hard to book location that people would travel for?   (For instance, would you rather do a 5K on the Indy 500 track or a local park in your neighborhood?)
  • How many other events are you hosting that might get in the way of this fundraising via sponsors? Sometimes people/businesses get sponsored out!

Weathering Weather Issues

Oh, Mother Nature.  Sometimes she just doesn’t want to cooperate in other well laid plans for races, right?  Sigh.  Honestly, Mother Nature and storms are bound to happen at some point over the years you will have your race.

Deciding whether or not to cancel your event will depend on the severity of the weather.  Could someone potentially get hurt during the race and create a liability for your organization?

Most events are “rain or shine” events, but it is up to the Race Director/Committee to decide what you want to do.  If you decide to have a “rain or shine,” be sure to say so on your event website, registration page and social media.  If you don’t post a notice to that effect, you could potentially have to refund everyone but still be out the costs associated with the race.

A few years ago, the weather forced The New York City Marathon to cancel the race.  Read about what they did here.


I think it would be fun to run in the rain?  Remember when you were a kid?  Make sure to splash in all of the puddles. 😉

Getting the Right Permits

In most cities in towns it is crucial for you to get the correct permits for your 5K race.  Whether it be in a park, on the beach, or on a street, check with you local authorities to see what type of permit you will need.

Some towns/cities have a parks and recreation department and others you will need to go to City Hall to determine where you will get your permit.

Fees range per state.

  • Consider these types of permits:
  • Road closure permits
  • Foot traffic (on roads) permits
  • Parking permits
  • Location permits (if renting a space-especially public property)
  • Porta-potty permits


Marathon runners. [url=][img][/img][/url] [url=][img][/img][/url]

Welcome to the How to Plan a 5K site! You will find a wealth of knowledge on this site to plan your first 5K (or any distance race you are doing). For a detailed resource on planning a 5K, go to our Ebook page.

Copyright © 2016 All Rights Reserved