What is the average number of first year participants?

An average first year race will depend on several factors: the time of year, the theme, the weather, marketing, geographical area and more.


If you are a small organization, perhaps shoot for a goal of 200.  If you are a larger organization whit a ton of contacts, perhaps 500-1,000.


Our organization is on the smaller side and we had about 135-150 each year attend, but our goal was always 200.

A Tale of Three Races

I know some people do not like to ask for donations, but it is necessary.  “What do I say?”  “What do I bring with me?”   “I feel like I am bugging them!”  These are common statements and questions that make people nervous about talking to potential sponsors.  Think about this, the worst they can say is no and if they say yes, you are good to go!  (If you want to know more on this subject, our e-book has tips on talking to potential sponsors and also a sponsorship packet to bring with you)


Let’s look at the numbers of having sponsors vs not having sponsors.  Both of these examples have 100 registrants and $500 in expenses.

With sponsors:

100 registrations x $25 each=$2500

$2,000 in sponsorships

$500 expenses

Total money raised:  $4,000


Without sponsors:

100 registrations x $25 each=$2500

$500 expenses

Total money raised:  $2000


What could your organization do with $2,000 (or more, depending on how much you raise)?

Items to Sell at Your Race

Do you have old race t-shirts or old organization t-shirts that are just sitting in storage?  The race is a great place to sell old shirts and promo items that you have lying around.  Most often these items are sold at a discount (but still at a profit) so you can move them quickly.  It is worth it to take a slight cut in the profits but still move the inventory because they are sitting there anyway, not making any money and you have a built in audience that loves your organization.

Or you can create a special edition shirt that is sold at that event-like tie dye.

You can also sell additional current year race t-shirts for people who would want them.

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