Designing Your Race Logo

One of the questions we get often is how do I make a design for my t-shirts and signage?  That is a great question because it is one of the factors in determining whether someone runs a race or not.  “Race Bling” can help or hurt you when you advertise on social media or your own website.

First, decide what your theme is and choose your colors/graphics based on that.

Say your theme is a color run, so then perhaps it could have paint splatters on it or something else with wild colors, maybe even tie-dye!

Is your race during the holidays?  Perhaps red or green (Christmas) or blue (Hanukkah) could be incorporated into the logo.  Santa, reindeer or a snow globe are always great additions to holiday themed events.

A 4th of July event?  Red, white and blue with fire crackers!

Thanksgiving or Halloween?  Fall colors, pumpkins, ghosts, hay stacks, scarecrows, cornucopias, feasts!

Or maybe your event doesn’t have a theme and you want to use your organization’s logo and add a twist to it.  Make sure you get approval from the organization’s management first.

Now that you have brainstormed some ideas for your event logo, it’s time to find a designer.  A lot of designers like to have some sort of idea what you are looking for in a logo so they won’t have to go back to the drawing board each time you veto an item.  Give them an idea or multiple ideas and let their imagination run wild.

Who will make your logo?  Try these ideas!

  • For specific vendors we recommend go to our RESOURCES page
  • The t-shirt company you are using (usually a fee per hour)
  • A friend or relative
  • A volunteer that is part of your organization (or one of their friends/relatives)
  • com has graphic designers who get paid $5 per project and can design something for you. (Keep in mind that the more revision you make to the design, the more it will cost-just be sure to read the terms and conditions carefully)
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