Gifts in Kind

Gifts in Kind are a great addition to your sponsor packet (want to see a specific sponsor packet?  Purchase our e-book for tons of info).  A lot of times a vendor would rather give out an item instead of cash, especially a first time race.  For example, a restaurant might not want to give you $500 but they will give you $500 worth of bananas for your finish line food.  This is a win-win for them because they can help you with an item you would have bought but they get it at a fraction of the cost because they get a discount from their supplier.

More examples of gifts in kind:  raffle prizes, water bottles, 10+ gallon water jugs, t-shirts, door prizes, fruit, etc.

A Tale of Three Races

I know some people do not like to ask for donations, but it is necessary.  “What do I say?”  “What do I bring with me?”   “I feel like I am bugging them!”  These are common statements and questions that make people nervous about talking to potential sponsors.  Think about this, the worst they can say is no and if they say yes, you are good to go!  (If you want to know more on this subject, our e-book has tips on talking to potential sponsors and also a sponsorship packet to bring with you)


Let’s look at the numbers of having sponsors vs not having sponsors.  Both of these examples have 100 registrants and $500 in expenses.

With sponsors:

100 registrations x $25 each=$2500

$2,000 in sponsorships

$500 expenses

Total money raised:  $4,000


Without sponsors:

100 registrations x $25 each=$2500

$500 expenses

Total money raised:  $2000


What could your organization do with $2,000 (or more, depending on how much you raise)?

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